TV-aksjonen NRK – a Norwegian phenomenon

The NRK Telethon is the largest information campaign and fundraising event in Norway.

We would like to invite you to take part in the annual Norwegian tradition; the NRK Telethon. Every autumn this nationwide charity campaign raises money for a chosen cause. On the 20th of October we need 100 000 people all over Norway to go door-to-door in their neighborhoods, asking for donations for this year's charity, CARE. We hope you would like to sign up and join us on the most important Sunday stroll of the year. 

The NRK Telethon is granted to a different Norwegian organization every year. An independent board of representatives selects the winner based on submitted applications from organizations. The NRK Telethon typically raises between 180 and 240 million NOK, and the organizations are given a timeframe of five years to implement their proposed projects.

The largest fundraising and information campaign in Norway

The NRK Telethon has run every year since 1974 and is the largest information campaign and fundraising event in Norway. It involves everyone from local communities to the Royal Family.

On the day of the Telethon, NRK (Norwegian Broadcasting Corporation) broadcasts a TV-show reporting from the chosen countries and projects in the field. 

A long tradition

The Telethon, with all its activities, has a massive reach in local, regional and national media. Local papers feature community members engaged in fundraising activities, and write stories to mobilize volunteers for the door-to-door campaign. In the weeks leading up to the day itself, the NRK Telethon is one of the most visible news items in Norwegian media.

As part of the awareness campaign schools all over the country are invited to use a free online education program, based on the topic of the Telethon. The material is age appropriate and developed for students in primary and secondary school.

This year’s Telethon 

This year's Telethon is happening the 20th of October. The funds raised is granted to CARE Norway. CARE Norway is a non-governmental organization working for long-term development and providing life-saving humanitarian aid. CARE works around the globe to save lives, defeat poverty and achieve social justice. CARE Norway works in 13 countries, promoting gender equality and women’s rights. With this year’s telethon CARE Norway will give 400 000 women in some of the world’s poorest countries the opportunity to build a better life for themselves, their families and their communities.